Hi! I’m Emily, welcome to my Substack ♡

I’m just a girly girl, here’s a little bit about me…

I’ve always had a deep love for clothes, shopping, cats, travel, cooking, and everything that’s cute! I’m the creator behind Emily Davies Shop, where I design and handmake my Puffy Bags and other accessories. Each piece is crafted using vintage, repurposed, deadstock, and organic fabrics.

Fashion has been my obsession for as long as I can remember. As a child, I loved dressing up, creating my own fashion catalogues, and playing fashion design games on my Nintendo DS. One of my favourite traditions was going on shopping trips to London with my mum every year, spending all my Christmas money on new finds (we would literally spend at least 3 hours in Topshop on Oxford Street).

The fact that I now get to make and sell my own designs—and that people actually buy them—is honestly a dream come true. It still blows my mind!

In my spare time, of course I still absolutely love to shop! But these days, I approach it with a bit more thoughtfulness. I think more about how many wears I’ll get out of an item, whether it’ll fit with what I already have in my wardrobe, and if it’s actually a good quality item. I’m also totally obsessed with Vinted—I scroll through it like it’s Instagram sometimes (oops!).

Even though I’m in my late twenties, I can’t help but stay connected to my inner child, and honestly, I love that about myself! I’m a huge collector of trinkets and knick-knacks, and anything that feels nostalgic is pure magic to me.

✿ Why subscribe? ✿

This will be like a one-stop-shop for all of my recommendations, thoughts, recipes, outfit inspo and more! Kind of like a brain dump.

Join my cosy corner of the internet where I share my favourite things, fun outfits, and a little bit of girly magic.

✿ What’s included? ✿

Subscribe for FREE to get access to my monthly favourites post. Where I tell you about EVERYTHING I’m loving that month!

As a PAID subscriber, you'll get exclusive content, inspiration, and a safe space to feel inspired and connected. Such as, trend reports, journal insights, personal lookbooks, travel guides, wish lists, recipes and much more!! It’s all about celebrating the things that bring us joy and the little things in life :)